People are social beings.
So it should be no surprise that social media usage is only increasing.
This makes social media a great place for businesses to thrive and widen their audience.
To increase your audience, you only need think about what makes people follow other people or businesses.
Try not to overthink it.
But I'll help out, one such factor is interactivity.
People who are more active, tend to have a much bigger audience.
So that's what you need to do.
Always use hashtags on your posts, this will help your post become more discoverable in the Instagram explore section and also in users timelines who follow hashtags. The hashtags you choose should both relate to your business industry and that specific post.
Follow and like.
Search for hashtags which you would like to attract customers from or that applies to your company. When you find posts that you like, give those posts a like, check out others profiles and also ensure you follow some of those users. This will show publicly that you are a social page. Users will be directly notified about your activity on their post and you will be brought to their attention. They may feel compelled to see exactly what your business is about. If they like what they see, they will return the favor and their activity on your page will help to boost your account.
In your captions, you should have a conversational tone, even ask a question which prompts user response. This will invite your audience and promote activity on your account, thus allowing you more publicity.
These are just a few things that you can do to increase your audience, which if done right, could see you go a very long way.
Stay tuned for tips like these and more on future posts!